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November-December 2008
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Message from the Chief Executive Officer and Chairman
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Susquehanna Commercial Finance: The opportunities that created our customer focused and diverse company
The history of Susquehanna Commercial Finance, Inc. began in 1998, when Patriot Bank established a small ticket equipment leasing company known as Patriot Commercial Leasing Company, Inc. (PCLC). Later that same year PCLC purchased Keystone Financial Leasing and Ken Collins who spearheaded the Keystone purchase was named President. The members from both companies joined forces to create the foundation of the well known leasing and commercial finance company that exists today.
In June of 2004, Susquehanna Bancshares, Inc. (SUSQ), known as an opportunistic bank holding company located in Lititz, PA, purchased Patriot Bank Corp. along with PCLC. SUSQ who had their own equipment leasing company decided to bring these two different and diverse companies together under the continued leadership of Ken Collins; creating Susquehanna Patriot Commercial Leasing Company, Inc. (SPCLC). Indeed, each company added strength and expertise to the other, and combined with a solid banking franchise parent with a history extending back to the 1800’s, they were able to offer enhanced products, services and of course, capital to customers throughout the country.
In 2006, SPCLC changed their name to Susquehanna Commercial Finance (SCF), thereby taking the next step in their evolution from a small ticket leasing company to a national equipment financer. Leasing remains the core business of Susquehanna Commercial Finance, but the new name conveys the range of sales and structured financing products their organization offers for equipment financing. As the leasing industry continues to change, Susquehanna Commercial Finance is taking a forward-looking approach by expanding their product offerings beyond traditional equipment leasing options. These options include conditional sales contracts, equipment finance agreements and loans.
Today, even in these uncertain times Susquehanna Commercial Finance will continue to help customers grow their businesses as they have done for over a decade and will continue to do for years to come.
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December 2008 Contest – Find the one that is false
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Equipment Values and the Credit Crisis
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In this environment, historical information ain’t what it used to be. Let’s face it: all asset values are only based off forecasts. Nobody really knows for a fact what something is worth until a sale is executed and the transaction has been settled. Traditionally, most equipment managers have relied heavily on historical market comparable sales to calculate and predict their residual assumptions on new transactions...historically.
But since the onset of the economic downturn and credit crisis, many of the economic and monetary forecasts have become extremely inapt in their predictions. There is no doubt that there will be both winners and losers in this environment effecting entire industries and market segments. Who wins and who loses determines the value of used equipment supporting those industries. With the wide opinions on where the economy is headed, the equipment manager must now make an even tougher call on what the future holds but in the end that call still has to be made.
What’s that mean for equipment financing? In this uncertain market it makes the process more complex in that a decision must be made on the risk and value of the equipment. Since the future is much harder to predict than analyzing the past, the equipment manager’s job has becomes more difficult and the outcome more important to their companies profitability or even viability. But for now the most equipment managers can do is make sure everyone understands the risk assumptions the company is taking before they stick their necks out...then cross their fingers!
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Vendor Spotlight — Expert Technology Associates
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Expert Technology Associates is a full-service business communications provider proudly serving over 1,800 clients in the tri-state area. We work with our customers to design voice and data communications solutions customized for their unique needs that help reduce total cost of ownership, increase productivity and improve operating efficiency. We realize there are many companies that perform the services we do. However, there is only one company that offers a distinctive blend of highly informed consultation along with expert delivery and back office support. We lead our clients to make the right choices for them, rather than being lured by the latest hype and marketing buzz. Here are just eight reasons why ETA is truly a cut above the rest:
1. ETA Methodology — With your ongoing satisfaction as our ultimate measurement, ETA makes sure you realize the business value you are counting on from your technology decisions. Our company has been designed with customer outcomes as our focus. This creates the need for our staff to be made up of experts in the areas of Design, Implementation, Installation and Support for every application, technology platform, managed service, carrier service, and data networking solution we offer.
2. ETA MyWay™ eliminates the burden of facing unknown charges and unplanned expenses to keep your business operating as you desire in today’s world. This allows companies to choose the combination of applications and technology as well as choosing the depth of support services they desire and pay one monthly fee. Your fee remains the same every month even while you have the ability to take advantage of new technology and applications to fit your needs.
3. ETA PoweredUp!™, our comprehensive and cost effective suite of productivity, security, and business continuity solutions, helps supercharge efficiency and protect your company’s ability to generate revenue and maintain operations.
4. ETA ResponseSquad™ our integrated customer service team, is available round the clock to provide whatever mix of remote and onsite help you need — all in record-breaking time. We even work with your carriers to resolve network and data issues so you don’t have to.
5. ETA Model Home — At ETA, we have similar needs and challenges in running our business smoothly, just as anyone else in the business world does. That’s why the very technology and applications we offer to fit your solutions are put to use right in our "home". The ETA Model Home Team has a focused responsibility to evaluate, dissect, implement, install, and train our internal staff on every new product that ETA makes part of our offerings. If we recommend it, you can see it in action throughout ETA’s operations, not just in a demonstration room.
6. ETA Customer Education Series — ETA has tremendous expertise from a combined hundreds of years of experience being hands-on in all that we do. Plus, we are constantly on the forefront of the latest technology and industry trends. Our Customer Education Series, free events featuring prominent Industry figures and our own ETA experts, is just one way we are committed to passing on valuable insights that our clients can use to guide their business strategies and make well-informed decisions.
7. ETA MoveSmooth provides our clients with an organized move plan for even the most complicated and aggressive location change projects. Our location move solutions are designed to be exceptionally swift and comprehensive, covering everything from infrastructure planning to installation and contracted carrier services.
8. ETA University is our continuous learning initiative. This ensures that all our team members are trained in the newest and most sophisticated communication systems and applications on the market today.
4060 Butler Pike, Suite 100 | Plymouth Meeting, PA 19462 | www.expertta.com | Tel: (610) 828-0800 | Fax: (610) 828-0877 | info@expertta.com
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Press Release
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Susquehanna Commercial Finance, Inc. (SCFI) is pleased to announce the appointment of Robert L. Boyer, Jr., Executive Vice President, to its Board of Directors. Boyer’s appointment became effective October 14, 2008, and fills a vacancy on the board.
Boyer has been with SCFI for ten years and has held positions in sales, syndications, acquisitions, and executive management.
"Rob has been with me since the inception of this company and I have found his insight and abilities to be a tremendous asset to us," said Kenneth R. Collins, Jr., Chairman, President and CEO of SCFI. "He is more than deserving of this appointment."
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Quote
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“In all realms of life it takes courage to stretch your limits,
express your power, and fulfill your potential…it’s no different
in the financial realm” Suze Orman
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If you would like to speak to a representative about a leasing/financing opportunity,
please click here to contact Allison Fissel.
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Any questions you might have regarding Susquehanna Commercial Finance, Inc. or this publication can be directed to Allison.Fissel@susquehanna.net or via telephone at (800) 786-0004 ext. 154. For postal mail correspondence, Susquehanna Commercial Finance, Inc.,1566 Medical Drive, Pottstown, PA 19464
© 2008, Susquehanna Commercial Finance, Inc. All Rights Reserved
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Glenn Eckard: President
