October 1, 2009 Mobility It’s clear that mobility is essential in today’s business climate. Just look in any airport lounge, coffee shop or city street and you’ll see people conducting business on their cell phones. Walk around most companies, and you’ll notice employees taking business-related calls on their Smartphones between meetings or on the way back to their desks. You may even notice several empty workstations that belong to employees working elsewhere – somewhere else in the building, in a home office, or traveling around the world. However, what’s less clear for many companies is how to deliver manageable, centralized mobility programs without incurring significant upfront and ongoing expenses. Typically, mobility strategies consist of two separate components: A company-managed cell phone program for “road warriors” and in-house communications tools for “corridor collaborators” and remote workers. Company Cell Phones – Costly and Cumbersome Providing company cell phones for “road warriors” can be very costly and an administrative nightmare to manage. In addition, cell phone “power users” tend to neglect their work voice mail since they rarely use their office phone. Even when calls to an employee’s extension are forwarded to their cell phone, they can’t send voice mails left on that device to coworkers in the organization who might need them. In-House Communications: Effective – For Certain Users On the other hand, in-house communications technologies such as wireless IP headsets have helped “untether” office-based employees from their workstations, and collaboration tools like call routing and “on demand” web conferencing have made working from home easy and convenient. However, these solutions can be cost prohibitive for companies with aging communications infrastructures. Often, businesses must invest significant capital to upgrade or replace their aging phone system with new technology that can accommodate the high demands these applications require. And of course, location-bound solutions aren’t very helpful to users who spend their time on the road and away from the office. A Comprehensive Solution: Dynamic Mobility That’s why ETA is truly excited to introduce a cost-effective mobility solution that meets the needs of road warriors, corridor collaborators and remote workers alike: Dynamic Mobility. Dynamic Mobility is an exciting new communications technology that provides each employee with a single number and a single source for voice mail. Incoming calls to this number automatically and simultaneously ring at up to four devices you choose – a cell phone, desk phone, soft phone, or even a phone in a customer’s office. Whatever device you answer with then provides the same functionality as your work phone – without any setup required or software to download. Messages go into a single personal inbox that can be accessed from anywhere and easily shared with the rest of the organization via traditional voice mail and email. One contact number and single source voice mail is significant, but Dynamic Mobility goes further. It enables employees to easily switch from one device to another, so a worker can take a cell phone call on their way into the office and seamlessly transfer it to their desk phone. If a meeting pops up with the call uncompleted, it can be transferred back to a cordless phone or cell phone for travel. By switching calls away from wireless networks, companies cut down on cell phone use, which can significantly reduce costs. Since Dynamic Mobility works with any type of phone, there’s also no need to upgrade or replace your entire phone system just to make it work. This, combined with the cost savings realized from reduced cell phone usage, delivers an extremely low Total Cost of Ownership (TCO).